the ExShapes Math Card Product Market Research Analysis

Authors

  • Iflatul Mus’ifah UIN Sunan Kalijaga
  • Naila Rahma Mufida UIN Sunan Kalijaga Yogyakarta
  • Fatma Azzahra Nur’aini UIN Sunan Kalijaga Yogyakarta

Keywords:

ExShapes Math Cards, Market Research , EduProps

Abstract

Mathematics cards are one of the products produced by a company called "EDUPROPS" which operates in the field of providing educational teaching aids for school children. ExShapes math cards are a series of cards that combine flat shapes with exponent numbers. The research focuses on market research needs for ExShapes math card products, so that the product's marketing potential can be identified more clearly. The analysis method was carried out using trend analysis, similarity, contradictions, and odd groupings on primary data that had been obtained through distributing questionnaires. The final result of the research is the results of the respondents' trend analysis regarding respondents' interest in ExShapes math cards based on the gender and profession of each respondent, then their source of knowledge of math cards and the respondent's experience in using or playing math cards. In the similarity analysis, there was respondents' interest in buying mathematics cards in terms of design, price, quality or brand. The results of the contradiction analysis are the respondent's interest in the product and the results of the odd grouping analysis are that the respondent will promote the ExShapes math card product to other potential customers

References

H. Noviarita, R. A. Kusumah, E. N. Noviyanti, and L. Udhhiyah, “Pemasaran Pendidikan,” J. Adv. Mark. Educ., vol. 4, no. 6, 2021.

H. R. Hakim, A. Rachmadi, and A. N. Rusydi, “Analisis Dan Evaluasi Proses Bisnis Menggunakan Metode Failure Mode And Effect Analysis (Fmea) (Studi Pada Dinas Perpustakaan dan Kearsipan Kota Batu),” J. Pengemb. Teknol. Inf. dan Ilmu Komput., vol. 5, no. 4, pp. 1288–1294, 2021.

A. Karunia, A. Yasmin, H. Maulidah, and R. S. Harjanti, “Upaya Peningkatan Pendapatan Usaha Melalui Analisis Riset Pasar Pada UMKM Kota Tegal,” J- Din. J. Pengabdi. Masy., vol. 6, no. 1, pp. 20–23, 2021.

Y. Aditama, “Riset Pasar Produk Keripik Tempe Sagu.,” 2014.

H. Taan, “Peran Riset Dalam Pengambilan Keputusan Manajemen,” J. Manaj. dan Akunt., vol. 11, no. 2, pp. 89–97, 2010.

S. R. Nurani, “Peranan Riset Pasar dan Desain Produk Terhadap Pemasaran Produk Perusahaan Wajan,” J. Ekonologi, vol. 2, no. 2, pp. 127–130, 2015.

M. T. Agung S and T. B. Hanandoko, “Perencanaan Riset Pasar Alat Peraga Edukasi Berbasis Metode Montessori Untuk Anak Usia 3 - 6 Tahun,” Semin. Nas. IENACO., 2016, [Online]. Available: http://hdl.handle.net/11617/7153

A. Trisavinaningdiah, BAB 4 RISET PEMASARAN. MANAJEMEN PEMASARAN: SAAT INI DAN MASA DEPAN. Cirebon. Insani, 2021.

H. A. Wenyanti and T. B. Hanandako, “Analisis Minat Pasar Kerajinan Tangan Botol Plastik Bekas,” Semin. Nas. IENACO, 2016.

V. Hajari, I. Pratiwi, and D. A. Putra, “Pemahaman Riset Pasar Untuk Pemasaran Global Primer Dan Sekunder,” J. Masharif al-Syariah J. Ekon. dan Perbank. Syariah, vol. 9, no. 1, pp. 1–8, 2024, [Online]. Available: https://doi.org/10.30651/jms.v9i1.21454

D. A. Ningrum and A. Salsabila, “ANALISIS PERAN PEMASARAN DALAM KEGIATAN USAHA PADA MASYARAKAT DI KOTA MEDAN (STUDI KASUS PASAR RAYA MMTC SUMATERA UTARA),” J. Deflasi, vol. 2, no. 2, pp. 78–92, 2023, [Online]. Available: https://jurnal.asrypersadaquality.com/index.php/deflasi/article/view/100. %0A

A. I. Ardillasari, “Analisis Faktor Yang Mempengaruhi Literasi Keuangan Mahasiswa Jurusan Manajemen Bisnis Politeknik Negeri Batam,” Econ. Digit. Bus. Rev., vol. 5, no. 2, p. 167, 2024.

Sugiyono, Metode Penelitian Pendidikan. Bandung: Alfabeta, 2019.

Pahira, G., Kusuma, R. P., & Suhendar, H. (2022). Perancangan Desain Merchandise Menggunakan Metode Kreatif Sebagai Promosi Brand Produk (Studi Kasus: Gifa Group). Jurnal Digit: Digital of Information Technology, 12(1), 103-114.

Rifai, A. B. (2019). Permainan Kartu Sebagai Media Pembelajaran Untuk Meningkatkan Daya Serap Belajar Siswa (Nahwu). Maharaat: Jurnal Pendidikan Bahasa Arab, 2(1), 1-10.

Downloads

Published

2024-06-30

How to Cite

Iflatul Mus’ifah, Naila Rahma Mufida, & Fatma Azzahra Nur’aini. (2024). the ExShapes Math Card Product Market Research Analysis. Journal of Education Policy Analysis, 2(1), 18–27. Retrieved from http://businessandfinanceanalyst.com/index.php/JEPA/article/view/174

Issue

Section

Articles