STRATEGIC BENEFITS OF IMPLEMENTING EFFECTIVE FINANCIAL MANAGEMENT FOR MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) IN JEPARA DISTRICT

Abstract

This research aims to reveal the strategic benefits of implementing financial management for micro, small and medium enterprise (MSME) owners in Jepara District, Central Java. With a population focused on MSMEs, a sample of 10 business owners will be selected purposively, considering variations in business type, scale of operation and business sector. This research uses an in-depth interview approach to gain in-depth insight into financial management practices in the MSME environment in Jepara District. It is hoped that the research results will provide a better understanding of the strategic benefits of implementing effective financial management among local MSMEs. It is hoped that these findings will be a significant contribution in increasing awareness and understanding of MSME players about the importance of financial management and provide a basis for efforts by the government and supporting institutions to provide better guidance and support in developing the potential of MSMEs in Jepara District.

Keywords : MSMEs , Financial Management, Strategic Benefits.