Strategy for Developing Economic Potential Using Creative Economy Methods in Micro, Small and Medium Enterprises (MSMEs) in Batang Regency

Abstract

Abstract : This study raises the strategic issue of developing economic potential in Batang Regency with an innovative approach through creative economic methods for Micro, Small and Medium Enterprises (MSMEs). Through in-depth analysis, this article identifies a series of strategic steps, including developing innovative products, improving the quality of training, building networks and partnerships, as well as developing infrastructure and wider market access. In addition, this article highlights the importance of supporting policies and regulations, the use of digital technology, human resource development, and sustainable environmental management systems. By implementing this strategy, it is hoped that MSMEs in Batang Regency can strengthen their economic potential, increase competitiveness, and become the main driver of sustainable local economic development.

Keywords: Economic Potential Development, Creative Economy Methods, MSMEs.